Intrusive, Irritating, Ignored: Understanding Gen-Z’s Resistance to In-Stream Advertising
June 04, 2026
Future Business Journal - Accepted
Salvific Rhetoric and Democratic Restraints: Techno-Messianism in American Semiconductor and AI Governance
June 15, 2026
Social Science Review Archives - Volume: 4, No: 2, Article Number 66-87
Blasphemy Vigilantism in Paksitan: Legal Pluralism, Governance Failure, and the Breakdown of Foral Justice
June 10, 2025
International Journal of Social Sciences Bulletin - Volume 3, Issue 6, Pages 89-98
Predictors of Smartphone’s Gaming Addiction among Generation Z Consumers: An Empirical Investigation from Pakistan
December 31, 2023
Pakistan Journal of Commerce and Social Science - Volume 17(4), Pages 700-728
Globalization and nation states – Challenges and opportunities for Pakistan
August 04, 2023
Social Sciences and Humanities Open - Volume 8, Issue 1, Article Number 100621
Hybrid Warfare: Emerging Challanges for Pakistan
February 28, 2023
Journal of Contemporary Studies (FCS-NDU) - Volume 11 (2), Pages 69-85
Does Inclusive Leadership Improve the Sustainability of Employee Relations? Test of Justice Theory and Employee Perceived Insider Status
November 01, 2022
Sustainability - Volume 14(21), Article Number 14257
The Managerial Grid –The Making of A Clever Device for Depicting Managerial Styles
September 18, 2022
Pakistan Journal of International Affairs - Vol 5, Issue 3, Pages 463-479
Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach
July 28, 2022
Frontiers in Psychology - Volume 13, Article Number 946362
“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement
June 28, 2022
Frontiers in Psychology - Volume 13, Article Number 923870.
Nation States in the era of globalization - What Pakistan can learn from others?
June 01, 2022
Global Pakistan: Pakistan’s Role in the International System - Chapter 2, Pages 13-41
Habit—Does It Matter? Bringing Habit and Emotion into the Development of Consumer’s Food Waste Reduction Behavior with the Lens of the Theory of Interpersonal Behavior
May 23, 2022
International Journal of Environmental Research and Public Health - Volume 19(10), Article Number 6312
Covid-19, Impact of External Environment in the Formation of Students’ Satisfaction as well as Subjective Well-Being in the Context of E-Learning
August 23, 2021
Pakistan Business Review (PBR) - Volume 22, No. 4, Pages 604--628
Declining US Status as a Superpower: Implications for the World Order
June 30, 2021
Magalla Papers - Volume 25 (1), Pages 131-142
Analyzing the role of Values, Beliefs and Attitude in Developing Sustainable Behavioral Intentions: Empirical Evidence from Electric Power Industry
March 30, 2021
Business and Economic Review - Volume 13, No.1, Pages 19-44
Impulsive Buying Tendency in Social Learning Perspective: S-O-R Model and Empirical Investigation (International Journal of Management
November 18, 2020
International Journal of Management - Volume 11, Issue 11, Pages 2122-2138
Nuclear Deterrence and Conflict Transformation: Assessing States Behaviour in South Asia
December 31, 2019
Margalla Papers - Volume XXIII, No 2, Pages 53-61
Deteriorating Economic Conditions and Their Impact on National Security
December 01, 2019
ISSRA Papers - Volume 2, No. 11, Pages 29-44
Adoption of Nursi Model: The Panacea for De-Radicalization in Pakistan
June 30, 2019
Margalla Papers - Volume XXIII, No 1, Pages 129-138
Tax Burden and Income Disparities – A Review of Pakistan's Taxation System
December 09, 2018
ISSRA Papers - Volume 2, No. X, Pages 99-112
Determants of Online Consumers' Compulsive Buying Behavior : An S-O-R Approach in SNS Context
December 01, 2018
Journal of Business & Economic - Volume 10, Issue 2, Pages 105-132
International Conference on the China Pakistan Economic Corridor
October 15, 2018
Stratagem : Journal of the Centre for Strategic and Contemporary Research - Volume 1(2), Pages 89-111
Libya Descent into Chaos- The Need for Strategic Management
December 31, 2017
Margalla Papers - Volume 21, Issue No 1, Pages 213-226
The Impact of Employees’ Core Self-Evaluation Personality Trait, Management Support, Co-worker Support on Job Satisfaction, and Innovative Work Behaviour
June 30, 2017
Pakistan Journal of Psychological Research - Volume 32, No. 1, Pages 247-271
Role of E-Learning in National Development
March 31, 2017
Journal of Managerial Sciences - Volume XI, Number 1, Pages 145-156
The Human Resource Development: A Key to Economic Development of Pakistan
December 31, 2016
Gomal University Journal of Research - Issue III, Pages 117-129
Soft Power and its Efficacy: A Case Study of Pakistan
November 15, 2016
IPRI Journal - Volume 16, Issue No 2, Pages 119-139
Impact of technology quality, perceived ease of use and perceived usefulness in the formation of consumer’s satisfaction in the context of e-learning
June 30, 2016
Abasyn Journal of Social Sciences - Volume 9, Issue 1, Pages 124-140
Islamic Concept of Morality as Notion of War Fighting Concept
December 31, 2013
NDU Journal - Vol. XXVII, Pages 179-196